Comme des Garçons, Started by visionary designer Rei Kawakubo in 1969, has developed from a little Tokyo atelier into Among the most influential manner houses on this planet. Its world wide achievements wasn't built through conventional advertising and marketing or mainstream tendencies, but by way of a bold philosophy: challenge the norm, break conventions, and Enable originality discuss louder than attractiveness. This unconventional approach turned the inspiration for CDG’s around the globe growth.
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CDG received international awareness by presenting clothes that turned down traditional Concepts of elegance. Kawakubo’s deconstructed silhouettes, asymmetrical tailoring, and avant-garde ideas captured the desire of global vogue editors and purchasers early from the 1980s.
This world-wide visibility strengthened the CDG Hoodie identify and attracted loyal buyers from every corner of the entire world.
The 1995 "Slumber" collection consisted of striped pajamas "bearing prints of identification numbers and marks of navy boot prints".[thirty] Contemporaneous media protection juxtaposed pictures of the collection with photographs taken at Auschwitz focus camp, and the controversy gained Intercontinental protection.
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Comme des Garçons for H&M tuxedo jacket, 2009 The label was began in Tokyo by Rei Kawakubo in 1969 and set up as an organization in 1973. The brand's identify was encouraged by Françoise Hardy's 1962 music "Tous les garçons et les filles", specially from the road "Comme les garçons et les filles de mon âge" ("much like the boys and girls my age").
The 2006 autumn/winter selection addressed the principle in the persona,[15] the various ways to existing a person's self to the earth. Fusing tailored menswear with feminine features for instance corsets and flower printed dress fabrics, Persona was another assortment that mixed the feminine with the masculine.
CDG designed a powerful distribution procedure by putting its products in top rated luxury vendors like Dover Street Sector, SSENSE, Farfetch, Barneys, and Worldwide boutiques. This gave the manufacturer entry to elite prospects globally although preserving its inventive integrity.
In 2017, the business released a fresh fragrance, Concrete, and marked its start within the US that has a dinner curated with the artist and chef, Laila Gohar.
Each keep was designed as an artistic Place, maximizing CDG Hoodie's popularity for innovation and presenting shoppers an immersive retail knowledge.
While using the rise of online shopping, CDG expanded its get to by featuring collections via official and partnered e-commerce platforms. Social websites and vogue communities served spread the brand’s identity, producing items such as PLAY Heart tees and Converse sneakers viral globally.
The CDG x Converse Chuck Taylor grew to become Among the most regarded sneaker collaborations on the globe, helping CDG attain international mainstream visibility although remaining correct to its edgy creativeness.
Comme des Garçons’ runway displays in Paris are legendary. Kawakubo’s theatrical presentations, usually a lot more like art installations than fashion shows gained worldwide media protection, reinforcing the brand name's track record for groundbreaking creative imagination.
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The corporate also generates a line of agendered fragrances, the majority Comme Des Garcons of which happen to be unconventional on the earth of perfume and aligned With all the styles of its clothes.[six]